Clevi Brand Guidelines
Use the official Clevi logo and brand assets consistently. Please review the guide before applying them.
Primary Logo
The primary lockup combines the symbol and wordmark horizontally. Use it as the default across all touchpoints.
Light backgroundUse this version on light backgrounds.
Dark backgroundUse this version on dark backgrounds.
Vertical Logo
The stacked version places the wordmark below the symbol. Use it in narrow spaces where the horizontal logo is difficult to apply.
Light backgroundUse this version on light backgrounds.
Dark backgroundUse this version on dark backgrounds.
Symbol
Use the symbol-only version for compact or square spaces such as app icons, favicons, and social profiles.
DefaultUse the same color symbol on both light and dark backgrounds.
Mono Logo
Use monochrome versions where color cannot be applied, including single-color printing, engraving, and fax materials.
Light background horizontalUse this version when only black can be applied on a light background.
Dark background horizontalUse this version when only white can be applied on a dark background.
Light background verticalUse this version when only black can be applied on a light background.
Dark background verticalUse this version when only white can be applied on a dark background.
Brand color
These are the core elements that make the logo and brand immediately recognizable. Use the values specified in this guide.
- Clevi Gradient#AA6AFF - #7857FER170 G106 B255 - R120 G87 B254
- Clevi Purple#7448F5R116 G72 B245
Logo Usage Cautions
Flip or rotationDo not flip or rotate the symbol.
RotationDo not tilt or rotate the logo.
Opacity changeDo not reduce opacity or make the logo appear faded.
Low-visibility backgroundDo not place the logo on backgrounds that reduce visibility.
Proportion changeDo not change the size ratio between the symbol and wordmark.
Wordmark aloneDo not use the wordmark by itself.
EffectsDo not add custom effects such as shadows or glows.
Outline treatmentDo not leave only outlines or redraw the logo as strokes.
Color changeDo not use colors other than the specified colors.
Spacing changeDo not alter the spacing between the symbol and wordmark.
DistortionDo not stretch or compress the logo ratio.
Typeface changeDo not replace the wordmark with another typeface.
Logo Usage Terms
All intellectual property rights in the Clevi logo, symbol, name, and brand assets belong to CLEVI Inc. You may use the assets only when following these guidelines, and no rights or ownership are transferred through use. Clevi may review asset usage and request correction or discontinuation when necessary. These guidelines may change without prior notice.
- OwnershipAll intellectual property rights in the Clevi logo, symbol, name, and related assets belong to CLEVI Inc. Downloading or using the assets does not transfer any rights or ownership.
- Scope of permitted useUse is permitted only for the purposes and methods described in these guidelines. Clevi may change or revoke permission without prior notice.
- No misleading affiliationDo not use the assets in a way that could imply sponsorship, endorsement, partnership, or any operational, organizational, financial, or contractual relationship with Clevi.
- No name or trademark combinationsDo not use the Clevi logo or name as part of a company name, product name, service name, app name, domain, social account name, or trademark, and do not register or use confusingly similar marks.
- No modificationDo not modify the logo's shape, proportions, colors, or composition, and do not create derivative works from it.
- No inappropriate contextsDo not use the assets in illegal, defamatory, obscene, violent, discriminatory, or other contexts that may harm Clevi's brand image.
- Commercial use and merchandise restrictionsDo not use the logo on merchandise or other products for sale, or to sell or promote third-party products or services, without prior written consent.
- No redistribution or transferDo not redistribute, transfer, or sublicense the provided assets to third parties. Direct others to this page when they need the assets.
- Rights reserved and correction requestsClevi may review how the assets are used and request correction or discontinuation of uses that violate these guidelines.
Asset Download
PNG and SVG files are included.